Natural begets natural. When applying foundation or concealer, you want the finish look to appear as natural as possible--because who would want cakey skin and color that's four shades lighter than your original skintone? Yikes! The best coverage for the most natural look are products made only from the most natural ingredients. With chemical-free foundation and concealer, you can smoothen your skin, lock in the moisture, and protect against free radical damage...the healthiest, safest and most natural way possible!