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The goal of the Beauty Without Cruelty brand is simple: to manufacture and distribute natural, color cosmetics that were NOT tested on animals and did NOT contain any animal ingredients. This guiding philosophy has made an impact on the cosmetic industry worldwide and has set a new standard for consumers and manufacturers alike. Today, Beauty Without Cruelty has a full line of vegan and cruelty-free skin, body, and hair care products made with the finest natural ingredients and aroma-therapeutic essential oils, and a full line of colour cosmetics.