Radius has revolutionized the design of a toothrbush. It wanted to steer clear of the petroleum-derived versions used by most other toothbrush manufacturers. The solution is to use dye-free bristles made from vegetable-based nylon. These absorb very little moisture and have the ability to bounce back to their original shape after use, making them softer and longer-lasting than the alternatives. As for the handles, Radius uses bioplastics, which are derived from renewable biomass sources (like vegetable oils and timber), agricultural byproducts, or even recycled plastic.
The brand takes a completely holistic approach when it comes to designing and manufacturing its products, examining every step of the process — from prototyping and manufacturing to disposal — to ensure it is rooted in sustainable decisions that reduce the carbon footprint. It begins the design process with a 360-degree approach, giving due care and consideration to the entire lifecycle of each and every product.