This dynamic shampoo's cleansing power comes from deep within the earth. Magnetite, a polarizing mineral that infuses positive energy while repelling negative charges, combines with special cleansing and conditioning forces. Proteins fill in ravaged hair to smooth and soothe. With each shampoo, hair feels stronger, looks better. Micromagnets expel oils and residues. Damage is repaired. Shine is an absolute blast. This is the Positron effect of Energizing Shampoo. JUST A GIOISMMagnet = the French word for Love safe, gentle, effective for all hair types Free Of Lauryl, laureth sulfate, artificial color, artificial fragrance. Disclaimer These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.